1.17.2008

The Science of Tricking

Two great science tidbits:

If you will it, it is no dream.
Scientists have discovered that people who are told that a wine costs more report enjoying it more. And if you think that they are simply reporting in line with what they are expected to say, think again. Electrodes confirm greater activity in the pleasure center of the brain. So, if you think you are going to have more pleasure, you will.

You got a grant for what?!
New Mexico psych profs actually got money to go to a local strip joint and check tips for strippers. Those who were not an birth control and ovulating made more in tips than those who were not ovulating (by nearly 2:1). Those on birth control had a constant stream of tips at about the average.

1. It is impressive to think that we can pick up on these signals and have no idea.
2. Who paid for this study?
3. The researchers actually recommended that women in service jobs schedule more shifts while ovulating! This is a silly econ. argument. The study showed that those on the pill made the average rate of tips at all times. That is the lowest-risk, highest-yield option. BC for everyone!

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