Pepsi has had a rash of unpopular redesigns. And while it looks like the new Pepsi logo is here to say, the new Tropicana packaging is not: http://www.nytimes.com/2009/02/23/business/media/23adcol.html?pagewanted=all
Consumers complained and Pepsi listened. As for me? I was surprised to see them change what I thought was a good package from the start. Oh, and I can't stomach $4.50 for a 1/2 gallon of "old" OJ. For that kind of money, I'll pay the $2 more and get fresh or just eat oranges. Imagine that.