Pepsi will release "Pepsi throwback" (something they should consider doing with their new logo). The 'back' means a return to cane sugar sweeteners - something normally only found on passover when corn-based - nay all leguminous - products aren't kosher and the conspicuous yellow caps appear.
Someone has either tipped the rest of the world to this or people suddenly find themselves liking the sodas a lot of more and, therefore, buying more of them, because Passover soda sells like hotcakes. It can't all be due to kosher-food seekers.
And the final irony: I am pretty sure Pepsi throwback won't be kosher for passover because, while made with cane sugar, it will not be made in a plant certified kosher to passover standards. Still, I could be wrong.
[HT: www.Kottke.org ]