An external harddrive is nothing more than a box for a harddrive that could fit inside your computer. It is not exciting or, in most cases, worth the money. That goes double for "Hardbox," which is supposed to fit in nicely with your dwindling collection of the printed word. What rankles me is the choice of font on the spine - Lumos makes this look like an installment of Harry Potter.
I can't tell what annoys me - that this is "literary" design allusion is tawdry, or that the designers figured techies wouldn't have anything more substantial than HP on their shelves.