ESPN and Fox report low ratings for this World Series compared to series past. The two examples? STL/DET in 2006 and BOS/COL in 2007. Two words: Fan Nation. Either STL or BOS fans could be swept in a World Series (though I doubt it would happen) and still get higher ratings because they care. The Rays...they have a fan base after this season. They just got to the post-season. It takes time to ingrain fandom. On the other side are Phillies fans. Poor, jaded, Phillies fans, who - in contrast to their ever-the-underdog counterparts in Chicago - took a look at their lackluster team and just gave up long, long ago.
That leaves the rest of us...and, quite frankly, there's football and the Sprint Cup to watch.